Today we will talk about the most important metric in Google ranking which is Backlink. What is a Backlink? How can we create high-quality backlinks for our website?
What is a backlink?
The “backlinks” inserted from one website to another website is called a backlink. For example, if website A links to website B, then it is called a backlink.
What are the types of backlinks?
When we discuss what is a backlink. We found here two types of backlinks, one is Do-Follow Links and 2nd is No Follow Links.
Do-Follow Links :
Originally, every link is Do-Follow Links.
Keep in mind: when a website provides you with links, it must be a quality site, it must have good authority. Only then can they improve the ranking of your site.
If a website gives this link to a website, it passes the link juice. Link juice is a metric that affects ranking. Since this link passes juice, it will have an effect on the ranking of the website.
No-Follow Links :
On the other hand, if we give this link to any site, then no link juice is passed in it. Because a no-follow tag is put in it. Now when no link juice is passed, it will not have any effect on ranking.
Search engine crawlers cannot crawl such links. But users can use this link to go from one page to another.
I will not be limited to just making backlinks, let me tell you how.
How to make high-quality backlinks?
There are 3 ways to get backlinks:
Creating backlinks
Buying Backlinks
Earn Backlinks
In these methods, we will tell you which ones will be effective for you, and will improve your search ranking.
1. Creating Backlinks:
Use of social media: To create backlinks, you can create a profile on social media and enter the URL of your site, which not only increases your visibility in the search engine but also get a do-follow link.
Commenting on the blog: When it comes to creating backlinks, then you can leave the URL of your site thereby commenting on a blog. It is not necessary that in this you will get only a do-follow link, in this, you can also get a no-follow link.
Both work well for your site.
Joining the Forum: For backlinks, you can create many forum profiles and put the URL of your site, but before that, you have to make your identity in the forum. For this, be active in the form and spend time with people.
You get a chance to share your post in it so that you can get the do-follow link.
Directory Submission: This has become a very old method, even Google does not give much importance to them now. But doing something is better than doing nothing. People submit their site to the directory for backlinks.
Here are some sites you can use:
Hubpages.com
selfgrowth.com
Articlesfactory.com
Articlecube.com
Vocal.media
Effect of creating backlinks: It is easy to make but it shows up to a 30% effect in search ranking.
Difficulty: Easy
Effect: Low
2. buy backlinks
This one is quite risky. It can rank your site for some time but later on, your site can have a very bad effect. Because Google completely avoids it.
Some websites run the business of backlink sales. Which charges you money by selling backlinks. This method of getting backlinks is against Google’s Webmaster Guidelines.
Effect of buying backlinks: This is a simple task and its effect can be visible for a short period of time.
Difficulty: Easy
Effect: Average
3. Earn Backlinks
Email Marketing: You can engage people for backlinks through email that they give you a backlink. This method can give you a lot of backlinks by earning you.
Such backlinks can give you a good ranking in long term.
Guest Posting: You can get backlinks by guest posting on the website of people working in your niche. You have a lot of benefits from this, one, you can build a relationship with the website owner, and secondly, your ranking will also improve.
Creating Quality Content: More quality content itself earns backlinks. People like to give them backlinks themselves. If you work on giving value to your audience, then you must have given a backlink to a site yourself.
Its effect on the website: This task is a bit difficult, but its effect lasts for a long time.
Difficulty: Hard
Effect: High
Conclusion:
After discussing what is a backlink, we conclude that backlinks work to increase the authority of the site and boost ranking, but when you get backlinks from a site with high authority, otherwise it can have the opposite effect.
“Backlinks” send signals to search engines for ranking.
Important FAQs :
- Do backlinks increase ranking?
Ans: Yes.
- Is it easy to create quality backlinks?
Ans: No, you have to make efforts for this.
- Do low-quality backlinks affect the website badly?
Ans: Yes, it lowers the ranking of your site
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